Bronze
Award
Rice of Glory
Super Extra
Ecuador
2025
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Entrant Company
Grey Argentina
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Experience/Activation
Category
Other
Rice of Glory is a nod to Willy Wonka´s golden ticket experience, bringing a disruptive and exciting experience to an everyday product and inviting Ecuadorians to look at Super Extra with “other eyes.”
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by Wendy Schwartz
by Wendy Schwartz
