Entrant Company
Area 23, an IPG Health Company
Entry Type
Direct-to-Consumer - Unbranded
Advertiser Category
Pharmaceutical
Magnetic Stories transforms the scary audio of Magnetic Resonance Imaging (MRI) machines, which can be louder than a military jet, into beautiful children’s audiobooks.
With Magnetic Stories, Siemens Healthineers, a top MRI manufacturer, changes the way that hospitals, radiologists, parents, and children interact with their product. It is no longer a giant, cold, scary machine. Instead, it is a gateway to a delightful experience for children, allowing pediatric patients to immerse themselves in original stories during their scans, easing their fears about the MRI machines and contributing to their overall health journey.