Lightbox
Grand Award
Magnetic Stories
Siemens Healthineers
Portugal
2025
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Execution Audio
Entrant Company
Area 23, an IPG Health Company
Entry Type
Direct-to-Consumer - Unbranded
Program
Clio Health 2025
Advertiser Category
Pharmaceutical
Medium
Creative Use of Data
Category
Storytelling
Magnetic Stories transforms the scary audio of Magnetic Resonance Imaging (MRI) machines, which can be louder than a military jet, into beautiful children’s audiobooks. With Magnetic Stories, Siemens Healthineers, a top MRI manufacturer, changes the way that hospitals, radiologists, parents, and children interact with their product. It is no longer a giant, cold, scary machine. Instead, it is a gateway to a delightful experience for children, allowing pediatric patients to immerse themselves in original stories during their scans, easing their fears about the MRI machines and contributing to their overall health journey.
Credits
Advertising Agency
Area 23, an IPG Health Company
New York
Advertising Agency
Area 23, an IPG Health Company
New York
Agency Network
IPG Health
New York
Holding Company
IPG
New York
Production Company
Bro Cinema
Lisbon
Advertiser / Brand
Siemens Healthineers
Lisbon
Music/Sound Company
Sonido
Lisbon
Music/Sound Company
Tempest Original
Brooklyn
Post Production Company
Ars Thanea
Warsaw
Publishing Company
Grupo Leya
Lisbon
Production Company
Guel
Lisbon
Chief Creative Officer
Tim Hawkey
AREA 23, an IPG Health Company
Chief Creative Officer
Tim Hawkey
AREA 23, an IPG Health Company
Chief Marketing Officer
Jorge Oliveira
Siemens Healthineers
Global Creative Partner
Danilo Boer
FCB
SVP Creative Director
Viton Araújo
Area 23, an IPG Health Company
VP, Creative Director
Diego Torgo
Area 23, an IPG Health Company
VP Creative Director
Victor Afonso
Executive Creative Director
Eduardo Tavares
FCB Chicago
VP Executive Producer
Philip Schneider
Rise & Run, an IPG Health Company
SVP Group Production Director
Chinkara Singh
Area 23, an IPG Health Company
SVP Creative Director
Guillermo Aracena
Area 23, an IPG Health Company
Founder, Director
Mário Patrocínio
Bro Cinema
Executive Producer
João Cruz
Bro Cinema
Founder Partner & CCO
Peter Jaworowski
Ars Thanea
Project Manager
Váva Mayrink
Sonido
Project Manager
Lara Borges
Sonido
Founder, Music Director
Lucas Duque
Sonido
Producer
Manuel Pinto
Sonido
Line Producer
Mariana Cucchiarelli
Bro Cinema
Director of Photography
Tomás Paiva Raposo
Bro Cinema
Production Manager
Nuno Mendes
Bro Cinema
Production Manager
Marta Araújo
Bro Cinema
Production Assistant
Eneida Neves
Bro Cinema
Sound Operator
Miguel Souza
Bro Cinema
Sound Operator
Victor Ribeiro
Bro Cinema
Make Up Artist
Lexie Wolfs
Bro Cinema
Editor
Ricardo Damásio
Bro Cinema
Post Coordinator
Jimmy Egreja
Bro Cinema
Post Supervisor
Sadik Jamal
Bro Cinema
Grading
Daniel Laranja
Bro Cinema
VFX
Ricardo Viana
Bro Cinema
Sound Designer
André Almeida Guel
Guel
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