Entrant Company
Area 23, an IPG Health Company
Entry Type
Direct-to-Consumer - Unbranded
Advertiser Category
Pharmaceutical
Medium
Creative Use of Media
Category
Creative Use of Media
Magnetic Stories transforms the scary audio of Magnetic Resonance Imaging (MRI) machines, which can be louder than a military jet, into beautiful children’s audiobooks.
With Magnetic Stories, Siemens Healthineers, a top MRI manufacturer, changes the way that hospitals, radiologists, parents, and children interact with their product. It is no longer a giant, cold, scary machine. Instead, it is a gateway to a delightful experience for children, allowing pediatric patients to immerse themselves in original stories during their scans, easing their fears about the MRI machines and contributing to their overall health journey.