Silver
Award
In Transit
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
United States
2025
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Entrant Company
Area 23, an IPG Health Company
Launch Country
United States
Program
Clio Health 2025
Advertiser Category
Health Institutions & Services
Medium
Experience / Activation
Category
Use of Talent & Influencers
Bernie Wagenblast, the iconic voice of the New York City subway system, recently came out as a transgender woman. To celebrate Transgender Day of Visibility, we replaced her famous audio announcements with new ones, recorded in her female voice. For the first time ever, New Yorkers riding the subway were guided by a trans voice – and learned that transgender people are part of their everyday lives.
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