Lightbox
Silver Award
Impossible Journey
Save a Rose Foundation
United States
2025
Share:
Facebook Linkedin X WhatsApp
Entrant Company
Area 23, an IPG Health Company
Program
Clio Health 2025
Advertiser Category
Health Awareness & Advocacy
Medium
Design
Category
Direct
Impossible Journey is a short film sharing the struggles of Black mothers in America. Told through a stork’s perspective, it shows her perilous journey to deliver a baby, symbolizing the health risks faced by expectant Black mothers. This contrasts the smooth, danger-free delivery of another stork, symbolizing White mothers. Each scene is hand-painted, leading to a live-action finale featuring a poem by Bruce McIntyre, a father who lost his partner, Amber Rose Isaac, during childbirth in 2020.
Credits
Advertising Agency
Area 23, an IPG Health Company
New York
Advertising Agency
Area 23, an IPG Health Company
New York
Agency Network
IPG Health
New York
Holding Company
IPG
New York
Production Company
The Youth
Curibita
Advertiser / Brand
Aster
San Francisco
Birthing Services
Ashé Birthing Services
Bronx
Non-Profit
Save a Rose Foundation
Bronx
Chief Creative Officer
Tim Hawkey
AREA 23, an IPG Health Company
SVP Creative Director
Viton Araújo
Area 23, an IPG Health Company
Chief Marketing Officer
Renèe Mellas
Area 23, an IPG Health Company
Executive Creative Director
Eduardo Tavares
Area 23, an IPG Health Company
Executive Creative Director
Tim Jones
Area 23, an IPG Health Company
Copy Supervisor
Albania Salas
Area 23, an IPG Health Company
Art Supervisor
Dane Philip
Area 23, an IPG Health Company
VP Creative Director Art Craft
Diego Tórgo
Area 23, an IPG Health Company
VP Creative Director Art Craft
Sttenio Costa
Area 23, an IPG Health Company
SVP Creative Director Copy
Danielle Decatur
Area 23, an IPG Health Company
SVP Creative Director Art
Patrycja Lukjanow
Area 23, an IPG Health Company
Group Creative Director
Guy Bricio
Area 23, an IPG Health Company
Group Executive Integrated Producer
Saul Metnick
Area 23, an IPG Health Company
Executive Producer
Andrew Pearson
Area 23, an IPG Health Company
Integrated Producer
Nicole Hornbeck
Area 23, an IPG Health Company
Duplicate statues available now
Buy a Statue in Design to Celebrate Your Team