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Shortlist Award
Life Models
NOT PUTTING ON A SHIRT
United States
2025
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Entrant Company
Area 23, an IPG Health Company
Program
Clio Health 2025
Advertiser Category
Health Awareness & Advocacy
Medium
Out of Home
Category
Ambient
Life Models was a live figure drawing class that redefined the beauty standards for women with breast cancer. We took over a regularly scheduled figure drawing class, where typically nude models pose for student artists. Unbeknownst to the students, we brought in an unconventional model—a woman who chose to go flat after mastectomy. This experience surprised and challenged the artists to defy beauty standards—the same standards that coerce women with breast cancer to undergo reconstructive surgery without being offered AFC as an alternative.
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