Silver
Award
Identity Builder
Zhejiang University
China
2025
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Entrant Company
Area 23, an IPG Health Company
Program
Clio Health 2025
Advertiser Category
Health Awareness & Advocacy
Medium
Digital / Mobile & Social Media Craft
Category
Art Direction
The Identity Builder is a procedural art generator that turns proprietary data about 5,500 rare diseases into unique visual identities for each. Now, thousands of conditions have a unique symbol to help them be seen by society and the medical community, and individuals have a data visualization containing vital information about each disease.
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