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Shortlist Award
Tormenta
O Boticário
Brazil
2025
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Execution Video
Entrant Company
AlmapBBDO
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Film
Category
61 Seconds to Five Minutes
Storms are an inevitable part of Motherhood. Adolescence is a turbulent time for mothers and children alike, which is why O Boticário's goal on this Mother's Day was to connect with mothers guiding their child through this phase, and spark conversations about a topic scarcely addressed by society: the challenges encountered by mothers navigating their child's teenage years. It's about experiences and women who deserve recognition, conveyed through a powerful narrative sure to ignite empathy and reflection. The final message inspires hope and authenticity, revealing what remains once the storm is gone.
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