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Bronze Award
Sound Affects
Sixieme Son
United Arab Emirates
2025
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Entrant Company
Saatchi & Saatchi ME
Launch Country
United Arab Emirates
Program
Clio Health 2025
Advertiser Category
*Mental Health*
Sound Affects - The world’s first sound effects library that converts royalty rights into reparation rights To support NGOs dedicated to assisting trauma survivors, Sixieme Son used foley techniques to create a library of sound effects made from everyday items. With an array of sounds ranging from gunshots to explosions, sirens, and helicopter whirs, the collection is ideal for frequent users of sound effects clips in entertainment, advertising, and audio-visual productions. Behind each sound, was a real story of trauma like Ferhana’s, a refugee from Kabul, who finds that the hum of her aunt’s sewing machine triggers memories of tanks tearing through her neighborhood. By purchasing that track, buyers could directly support her and others like her. The Sound Affects collection is available at soundafx.me, with 100% of proceeds being directed to trauma reparation, establishing a sustainable and long-lasting donation mechanic for NGOs dedicated to helping victims around the world.
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