Lightbox
Silver Award
Friedreich & I
Biogen
Spain
2025
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Entrant Company
VML Madrid
Entry Type
Direct-to-Consumer - Unbranded
Program
Clio Health 2025
Advertiser Category
Pharmaceutical
Medium
Film Craft
Category
Cinematography
Friedreich & I is a poignant and imaginative story that sheds light on Friedreich's ataxia, a rare neurodegenerative disease that progressively limits mobility and often leads to severe complications. The film follows the life of a young girl who first encounters "Friedreich," a kind and furry imaginary friend, at the age of 8. As she grows, Friedreich remains by her side, complicating her daily life in ways that mirror the devastating effects of the disease. Through a blend of fantasy and reality, the film creates a powerful metaphor for the invisible struggles of living with a rare illness, ultimately revealing that Friedreich is not a friendly companion but the manifestation of a lifelong condition. With stunning visuals and sensitive storytelling, Friedreich & I raises awareness about Friedreich's ataxia and invites meaningful conversation about rare diseases in an emotionally impactful yet approachable way.
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