EasyToys, Europe's largest adult retailer, presents “Explore Uranus”: A direct marketing and awareness campaign designed to get people talking more openly about anal play while encouraging adults across the planet to discover an inner space of infinite pleasure. To get people talking more openly about exploring their own “black hole”, the brand released a sci-fi themed ad set in the depths of space – asking pleasure seekers everywhere to join its “Asstronaut Training Program” and embark on a voyage into uncharted territory with EasyToys’ line of anal accessories. And to help prepare them for their first journey to the dark side of their moon, we created an “Asstronaut Training Kit” containing a set of anal toys for beginners – which were sold on the the website and distributed for free to influencers – while also running an educational campaign on their social channels with posts showing insights from the brand’s survey along with tips and tricks to have an “out of this world” experience. Because while humankind continues to reach for the stars, EasyToys wanted to show everyone back here on Earth that the last great frontier... is in their rear.