Yili: Twin Sister of Olympic

Shortlist Award

Twin Sister of Olympic

Yili

China

2025

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Entrant Company

TOPic

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Use of Influencers

Medium Type

Celebrity

Category

Organic Social Media Post

A Chinese star, “LUYU”, who bears an uncanny resemblance to the Paris Olympics logo, is often dubbed China’s Oprah, having kept the same hairstyle for 30 years, When the Olympics logo was revealed, every Chinese person instantly thought, “That’s LUYU.” We made her the brand’s “Paris Ambassador” Yili-Luyu-Olympic！ Yili-Luyu-Olympic! Yili-Luyu-Olympic！ Yili-Luyu-Olympic! A viral brainwashing campaign swept during the Olympics, and no one could escape its grasp.

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Credits

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