Sergio 'Checo' Pérez (+7.5M followers on Instagram) is not only a famous Formula 1 driver but also the face of countless brand advertisements in Mexico. It’s common for celebrities to promote products, but Checo’s case is out of this world. He seems to have no criteria or curated selection for what to advertise. He has endorsed a wide range of products, including burgers, beer, motor oil, oatmeal, granola, tequila, shampoo, coffee, sneakers, snacks, floor cleaner, hair gel, popcorn, and many more. He’s got almost almost anything! Just like Uber Eats! So if Checo promotes it, Uber Eats can deliver? Yep. That’s why Uber Eats partnered with him, leveraging his wide array of sponsorships to reinforce the key message in the integrated campaign: On Uber Eats, you can get almost almost anything Checo sells. An indirect way to showcase Uber Eats selection of food, products, supermarkets, specialty stores, and more. We took this opportunity to turn every Checo ad running in Mexico at the time into an Uber Eats ad. How? By placing one of ours next to the original, replicating the same pose, elements, and expressions. We hijacked various media, from OOH’s takeovers to interventions in YouTube ads, Instagram, and digital banners. Additionally, taking advantage of the Mexico Grand Prix, we created the Checo Store within Uber Eats, a section where people could order almost almost anything Checo sells during the event. From now on, whenever you see a Checo Pérez ad, you’ll know that Uber Eats can deliver it.