The "Minimizing Your Frustration" campaign humorously addresses Thailand’s road rage culture, where even the friendliest drivers can become "hot-headed" behind the wheel. Roojai Online Insurance, a challenger brand in a competitive market, used this insight to creatively demonstrate how its service helps drivers stay calm in stressful situations. The campaign features two films: "Triangle of Accident" and "Uncle and Auntie." Both use a clever visual metaphor—a kangaroo-inspired pouch bag that holds a mini, angry version of the driver—symbolizing Roojai’s ability to take frustration away. The films turn chaotic moments into humorous, relatable stories, reinforcing Roojai’s promise of a stress-free insurance experience. By blending cultural insight, humor, and a fresh storytelling approach, the campaign successfully positioned Roojai as the go-to insurance brand for Thai drivers looking for peace of mind on the road.