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Shortlist Award
Unsilence the Violence
TERRE DES FEMMES
Germany
2025
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Entrant Company
Scholz & Friends
Entry Type
Public Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Public Relations
Category
Cause Related
Two out of three women in Germany experience sexual harassment in various forms and dimensions. And the assaults are often trivialized by the perpetrators and those around them. The affected often remain silent, due to shame or fear. To symbolize the women affected, we used female bronze statues whose breasts are visibly marked - and made them their advocates. With a cross media campaign in the form of installations, AI and attention-grabbing statements, as well as online films, DOOH and a website, the important message reached people not only in Germany, but worldwide: Sexual Harassment leaves its mark. And we want to finally put an end to this.
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