In the last 50 years, the global population of endangered wildlife has dropped by 73%. That’s because their habitats are being destroyed. So we wondered: What if we got people to directly experience the pressing issue of habitat loss for these wild animals? We posted the homes of endangered animals on Yanolja, South Korea’s top accommodation app. When users searched for places to stay in certain areas, the animals’ homes were displayed with the regular listings. The names and descriptions were unique and inviting, making the listings seem like real places. The animals were introduced as the actual hosts with descriptions highlighting the challenges they face in their habitat. To represent the 282 endangered species in Korea, we set the booking fee to 2,820 won (about $2), which was actually a donation. ANISTAY allowed people to donate with just one click.