Entry Type
Public Service
Category
Artificial Intelligence
At the 2024 Olympics, Ukraine introduced ‘The Revived’ — a digital Olympic team composed of athletes who fell victim to the war. Using generative AI, we digitally "revived" six Ukrainian athletes, allowing them to symbolically participate in the Olympic Games for which they had been preparing.
‘The Revived’ team was presented in a 100% AI-made heart-shattering film, focused on its main hero — Maksym Halinichev, a prominent 22 y.o. Ukrainian boxer who was killed defending his country. The film follows Maksym’s moving life journey, demonstrating his dedication and passion for boxing, only to break the viewers’ hearts by revealing he is no longer alive.
This campaign wasn’t just about a good film or new technology — it was about giving a platform to The Revived athletes and in so doing shining much needed media attention on this ongoing devastating war.