Lightbox
Shortlist Award
The Revived
Brand Ukraine
Ukraine
2025
Share:
Facebook Linkedin X

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Case Board Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Case Study Video

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Execution Video
Entrant Company
TeamBBDO
Entry Type
Public Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Film Craft
Category
Direction
Category
Direction
At the 2024 Olympics, Ukraine introduced ‘The Revived’ — a digital Olympic team composed of athletes who fell victim to the war. Using generative AI, we digitally "revived" six Ukrainian athletes, allowing them to symbolically participate in the Olympic Games for which they had been preparing. ‘The Revived’ team was presented in a 100% AI-made heart-shattering film, focused on its main hero — Maksym Halinichev, a prominent 22 y.o. Ukrainian boxer who was killed defending his country. The film follows Maksym’s moving life journey, demonstrating his dedication and passion for boxing, only to break the viewers’ hearts by revealing he is no longer alive. This campaign wasn’t just about a good film or new technology — it was about giving a platform to The Revived athletes and in so doing shining much needed media attention on this ongoing devastating war.
Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now
Buy a Statue in Film Craft to Celebrate Your Team

No ads found or there was an error fetching the data.

Ads of the World

No ads of the world found.