McDonald's: WcDonald's

Shortlist Award

WcDonald's

McDonald's

United States

2025

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company

Wieden+Kennedy

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Integrated

Category

Integrated

This is the story of how McDonald's, an iconic brand nearly 70 years old, broke from tradition to embrace its anime alter ego, WcDonald’s. The fan-to-fan strategy, taps into subcultures our fans care about and their fandom for the McDonald’s brand. WcDonald’s was the next iteration – reimagining McDonald’s by creating a fully immersive anime world across multiple touchpoints. From packaging and store design to manga on bags and anime spots, every element invited fans to explore and share their fandom. This world-building experience encouraged young adults to visit McDonald’s, offering them an escape into the anime universe.

All 2025 Winners

Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now

Buy a Statue in Integrated to Celebrate Your Team

Order Now