Tapping to the business sector's interest in the esteemed 30 Under 30 format, Smartree's 15 under 15 was designed to spark widespread media coverage. As a key HR partner for major Romanian firms, Smartree published a magazine unveiling the stories of 15 children who work under the legal age of 15 to support their families. With a reach of 5.3 million Romanians and backed by fifteen 30 under 30 alumni and top executives, mainstream media discussions ensued and underscored the importance for companies to support equal education rights and foster a diverse workforce for the future.