Entrant Company
AlmapBBDO
Entry Type
Product/Service
Planet LABS is the leading provider of daily satellite data about the Earth.
The company's mission is to make global change visible, accessible and actionable through their +200 satellites.
Greenpeace is a well-known global network that fights to preserve the environment.
Flying Guardians is the solution to a challenge: how to make environmental abuse more tangible?
The project went far beyond this initial objective. Not only did it get people to see what was going on in the Amazon, it also created an entirely new way to protect the environment.
And all without leaving gameplay.
For Greenpeace, specifically, Flying Guardians also solved other long-time problems.
It brought a brand with a 50-year history closer to new generations, generated an unprecedented database of reports about environmental threats in the Amazon (user-generated content) which is the first step for a formal investigation. Also resulted in an increase in petition signatures and donations.