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Shortlist Award
The Impossible Choice
St. Jude India ChildCare Centres
India
2025
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Execution Video
Entrant Company
Ogilvy
Entry Type
Public Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Film Craft
Category
Copywriting
Category
Copywriting
The film 'The Impossible Choice' portrays the heart-wrenching dilemma of Warden Pillai at St. Jude's, who must choose between two children with cancer, Sunil and Deepa, as he can only accommodate one. It delves into the inner turmoil he experiences while weighing the circumstances of both children. The narration sheds light on their likes, their odds of survival, and the economic condition of their families, all seen through the heavy heart of Warden Pillai, who is faced with making the impossible decision.
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