The High AI campaign by RIFF reimagines the way cannabis consumers understand and engage with their choices. With cannabis often misunderstood in health discussions, High AI offers an innovative, education-first approach, using artificial intelligence to visually and narratively represent the cognitive effects of different strains. By analyzing the unique chemical composition of each strain, High AI creates stunning AI-generated artwork and immersive digital experiences that illustrate how different cannabis products influence focus, creativity, relaxation, and other mental states. This approach empowers consumers to make conscious decisions based on their desired experience, rather than navigating through complex strain data. Displayed across public spaces, digital platforms, and retail stores, the campaign transforms cannabis education into a multisensory journey—bridging the gap between science, technology, and personal well-being. With a gallery-style microsite, in-store displays, and AI-generated storytelling, High AI is an entirely new way to explore cannabis through the lens of cognitive health and self-awareness.