Entry Type
Product/Service
Medium
Branded Entertainment & Content
Category
Partnerships/Co-Creation
To prove that Verizon can handle anything, we tried to push it to its breaking point.
We dropped a Super Bowl spot featuring Beyoncé attempting increasingly epic and meme-able stunts in an effort to break the Verizon network - from BarBey to Beyonc-AI to running for Beyoncé of the United States.
Then came the ultimate drop in the final moment of the commercial, as Beyoncé made a real time announcement of her album release, immediately dropping two new singles and sending millions and millions to the network to download and stream. Breaking the internet. But never breaking Verizon.