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Having sex, we can boost the economy.
Tulipán Argentina
Argentina
2025
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Entrant Company
Zurda
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Public Relations
Category
Single Market
Given the argentine economic context and the prevailing social mood, people were going out less, and sex had become a tertiary priority. And that got us thinking: if people go out, date and have sex, the economy can actually be reactivated. With the slogan "Sex Boosts the Economy," we created a platform offering discounts on more than 20 brands across various categories, to help revitalize industries and people's sex lives.
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