Shortlist
Award
Thermal Sensation of urgency
Red Cross São Paulo
Brazil
2025
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Entrant Company
Lew'Lara\TBWA
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Public Relations
Category
Cause Related
The first meteorological data showing the real cold felt by homeless people.
To prove that the cold felt by homeless people is much harsher, the São Paulo Red Cross created a new data point for the city’s weather forecasts: the Thermal Sensation of Urgency. This is the first data that measures the cold felt by these people, showing that not everyone experiences cold in the same way.
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