Shortlist
Award
Ban Reclining
La-Z-Boy Incorporated
United States
2025
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Entrant Company
Colle McVoy
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Public Relations
Category
Brand Development
Why on Earth would La-Z-Boy create a pledge to “Ban Reclining?” Well, because reclining is amazing, unless it’s on an airplane, where leg room is sparse and patience is even sparser. So, as the defenders of comfort for all, La-Z-Boy launched a movement spanning from in-flight screens to Times Square billboards, and over 400,000 answered it. It was time someone settled the airplane reclining debate, and it was the chair that’s comforted us for over a century that finally did: La-Z-Boy.
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