Samsung’s "Voices of Galaxy" campaign offers a raw, behind-the-scenes look at Olympic athletes’ journeys leading up to the 2024 Paris Games. The documentary-style series follows athletes Grace 'Sunny' Choi, Mejdi Schalck, Johannes Floors, and Sifan Hassan, capturing the intense preparation, sacrifices, and struggles that shape their pursuit of greatness. Filmed across four countries in just 12 days, the crew faced tight schedules, language barriers, and unpredictable weather, but the result was a campaign that resonated deeply with audiences, racking up over 25 million views in its first month. The series doesn’t just focus on the athletes’ training; it delves into their personal lives, using a "fly on the wall" approach to capture unfiltered, intimate moments. By blending archival footage with fresh material, the campaign showcases each athlete’s journey, highlighting the growth from past struggles. What sets "Voices of Galaxy" apart is its focus on the process, not just the victories. It shows that greatness is built through years of hard work, perseverance, and sacrifice—moments that often go unseen but are crucial to every triumph.