How long would a woman born today have to live to see gender equality? According to UNWomen, 285 years. Victoria 285 transforms this shocking statistic into a powerful, humanized visual experience. Instead of using charts or numbers, the campaign brings Victoria to life—an imaginary woman who ages before our eyes as she explains key milestones for equality. She reaches an impossible age, turning into a living "infographic" that mirrors the reality of our inaction. Through her, we see the urgency of change, making us question: How much longer are we willing to wait? Launched in Spain as part of AXA’s global initiative Being a woman shouldn’t be a risk, Victoria 285 was designed to be simple yet deeply impactful—a visual wake-up call that resonates across generations. The campaign was shown in schools, universities, and social platforms, sparking conversation and action. With over 1.7M views, a 90% positive sentiment, and a 123% surge in visits to AXA’s equality initiatives, Victoria 285 is proof that data becomes powerful when it becomes human.