Lightbox
Shortlist Award
Heinz Can't Unsee It
Kraft Heinz
United States
2025
Share:
Facebook Linkedin X

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Case Board Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Case Study Video

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Execution Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Execution Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Execution Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Execution Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Execution Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Execution Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Execution Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Execution Image
Entrant Company
Rethink
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Partnerships/Co-Creation
"Deadpool & Wolverine" is the biggest summer blockbuster of 2024. Starring two heroes who look just like ketchup & mustard. So HEINZ saw an opportunity to make sure no one can see Deadpool & Wolverine without thinking of HEINZ Ketchup & Mustard.
All 2025 Winners
Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now
Buy a Statue in Branded Entertainment & Content to Celebrate Your Team
Order Now

Related Winners

Shortlist Award
American Cancer Story
Shortlist
Clio Awards
Change the Ref
American Cancer Story
Canada
2025
Entrant Company
Klick Health
Medium Type
Professional
Medium
Film Craft
Category
Copywriting
Shortlist Award
47
Shortlist
Clio Awards
Café Joyeux
47
Canada
2025
Entrant Company
Klick Health
Medium Type
Professional
Medium
Film
Category
Five Minutes and Over
Shortlist Award
47
Shortlist
Clio Awards
Café Joyeux
47
Canada
2025
Entrant Company
Klick Health
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Partnerships/Co-Creation

Latest stories from Muse

See all stories (opens in a new window)
Orkin’s Puppets Are Awesome, But Such Pests Image
Orkin’s Puppets Are Awesome, But Such Pests
Advertising
by David Gianatasio
3 min read
Read More
Take a Trip to ‘Boomtown’ With Xfinity WiFi Image
Take a Trip to ‘Boomtown’ With Xfinity WiFi
Advertising
by Amy Corr
2 min read
Read More
iPhone Erases Mom From the Picture. Thanks, Apple! Image
iPhone Erases Mom From the Picture. Thanks, Apple!
Advertising
by David Gianatasio
1 min read
Read More
Fantastic Four: First Steps, 28 Years Later, Him and More Great Hollywood Trailers Image
Fantastic Four: First Steps, 28 Years Later, Him and More Great Hollywood Trailers
Film and TV
by Wendy Schwartz
2 min read
Read More

Ads of the World

The Night Job Image
The Night Job

AVIVA

United Kingdom
View More
A Better Burger Image
A Better Burger

Sonic

United States
View More
The Visionworks Difference Image
The Visionworks Difference

Visionworks

United States
View More
Load more Ads