Saucony: The Marathumb Challenge

Shortlist Award

The Marathumb Challenge

Saucony

United States

2025

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Entrant Company

Doner

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Experience/Activation

Category

Digital/Mobile

The Marathumb Challenge was a branded mobile experience that utilized first-of-its-kind technology to urge consumers to move farther than they scrolled. The app gamified scrolling vs. stepping, pitting thumbs against feet in an epic six-week challenge. If consumers’ feet moved farther than their feeds, they earned exclusive Saucony rewards. The Marathumb Challenge app was made available in seven countries on iOS and Android, bringing the experience directly into the pockets of thousands of consumers, and they responded; logging over 730,000 miles on the app. That’s to the moon and back … twice.

All 2025 Winners

Credits

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