CEE Centre for Young Black Professionals: Who I Really Am

Shortlist Award

Who I Really Am

CEE Centre for Young Black Professionals

Canada

2025

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Entrant Company

Leo Toronto

Entry Type

Public Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Design

Category

Direct Marketing

Young Black people are constantly being judged by their outward appearance. The black hoodie has become an infamous symbol of this bias, resulting in a negative impression of them in society, and permeating the job market in Toronto, and Canada. CEE set out to flip the narrative through reinventing the hoodie as a reminder to see the person behind their skin colour. Who I Really Am hoodies are a walking showcase of the skills and achievements of the Black youth wearing them.

All 2025 Winners

Credits

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