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Shortlist Award
The Shaded Route
Hungerstation
Saudi Arabia
2025
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Execution Video
Entrant Company
VML Riyadh
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Creative Use of Data
Category
Specific Target Audience
Introducing The Shaded Route, a pioneering navigation system integrated into the HungerStation app, designed to shield riders from Saudi Arabia’s relentless desert heat by prioritizing shaded paths over scorching traditional roads. Leveraging cutting-edge AI, the system tracks the sun’s angle in real-time while analyzing Riyadh’s urban landscape. It processes comprehensive data, including high-resolution satellite imagery and metrics like buildings, tree density, bridges, tunnels and even cloud coverage. Using this information, it constructs the optimal shaded route that balances comfort and delivery efficiency/speed. The innovation ensures riders navigate significantly cooler paths—reducing Real Feel temperatures by up to 15°C. To maintain efficiency without compromising delivery speed, the tech only suggests routes that are within 10% of the fastest delivery time. By addressing the critical challenge of heat, The Shaded Route not only enhances rider safety and comfort but also demonstrates HungerStation’s commitment to innovative solutions that prioritize people and operational excellence.
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