Wired Italia has hacked the reviews of hundreds of products and online activities (on Amazon, Tripadvisor, Google, and others) to try to inform and give greater awareness to Italian voters, called to vote to elect candidates for the European Parliament. Thousands of election-themed articles have been written in these weeks, but very few have been read. According to the “57th Censis Report” on the country’s social situation from 2023, in fact, in recent years Italians have become more distant than ever from political news. At the same time, according to research, 99.75% of consumers read dozens of reviews every day before purchasing a product or choosing an activity to carry out or a location to visit. Wired has therefore identified hundreds of the most popular products, places, and activities during the election week and “hacked” the reviews to transform them into a new media for a campaign to raise awareness of voting and importance to vote. Those who searched for a gardening product have, for example, also found a Wired review on agricultural policies. Those planning a trip to the countryside encountered a review of environmental policies. Review after review, the project showed that the major issues of elections and politics are, in reality, much more present than one might think. Above all that information must be increasingly closer to people, also by exploring places and media never considered before.