CAMDOM by Billy Boy is a digital condom that protects young adults from unwanted leakage of audio, pictures or video recordings during sex. In a world where smartphones are always present – even in the bedroom, the creation of unwanted content and the problem of “revenge porn” have become more and more apparent with 1 in 3 teenagers reporting that they have been victims of non-consensual recording during sex. Once the delicate content is leaked, it spreads like a virus, making it impossible to track – causing emotional distress, depression, and suicidal thoughts among the victims. With that in mind, Billy Boy, Germany’s biggest condom company, decided to put an end to this disturbing public health problem for Sexual Awareness Month. With an app that is the first of its kind. Together with a group of app developers, we invented a script that makes it possible to block mobile devices simply by establishing a Bluetooth connection. Once two or multiple smartphones are paired, the devices are blocked. In case one of the phones is used without consent, an alarm goes off, alerting the people around that they’re having “unprotected sex”. The app sparked a worldwide discussion around the problem of safer sex in the digital era and brought the brand back on the radar of young adults. By being the first app in history to enable communication between ANDROID and IOS systems via Bluetooth, we were able to protect 4.5 billion users worldwide. Turning a device that was used to hurt the young generation, into a tool to protect them. In total, 850 million people were impacted, 3.5 billion impressions reached and the ROI was measured with 27.400%. On top the app marked more than 300 thousand new users and was downloaded every 4 minutes.