Schäferei Stücke: Rainbow Wool

Shortlist Award

Rainbow Wool

Schäferei Stücke

Germany

2025

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Entrant Company

SERVICEPLAN GERMANY / MEDIAPLUS GROUP

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Creative Commerce

Category

Inclusive Commerce

Did you know 1 in 12 sheep is gay? Since they won’t breed, these rams are often killed. With wool prices at an all-time low, we found a way to create a new revenue stream for Sheep Farm Stücke and help gay sheep and gay people at the same time: Rainbow Wool is the first gay textile thread for queer rights worldwide. We rescued gay rams, giving them a safe space to live, love and grow wool. Their wool is crafted into fashion and was launched by German queer icon and Tokio Hotel frontman Bill Kaulitz, helping spark a global conversation about equality. All profits fund global LGBTQ+ charities.

All 2025 Winners

Credits

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