Grand
Award
Rainbow Wool
Schäferei Stücke
Germany
2025
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Entrant Company
SERVICEPLAN GERMANY / MEDIAPLUS GROUP
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Creative Commerce
Category
Inclusive Commerce
Did you know 1 in 12 sheep is gay? Since they won’t breed, these rams are often killed. With wool prices at an all-time low, we found a way to create a new revenue stream for Sheep Farm Stücke and help gay sheep and gay people at the same time: Rainbow Wool is the first gay textile thread for queer rights worldwide. We rescued gay rams, giving them a safe space to live, love and grow wool. Their wool is crafted into fashion and was launched by German queer icon and Tokio Hotel frontman Bill Kaulitz, helping spark a global conversation about equality. All profits fund global LGBTQ+ charities.
Credits
Agency
SERVICEPLAN GERMANY / MEDIAPLUS GROUP
Munich
Farmer
Schäferei Stücke
Wittel
Advertising Agency
SERVICEPLAN GERMANY
Munich
Advertising Agency
SERVICEPLAN GROUP
Munich
Production Company
Peoplegrapher
Düsseldorf
Media Agency
MEDIAPLUS GROUP
Munich
Agency
Tacsy
Berlin
Agency
Plan.Net Group
Munich
Design Company
Hey Studio
Barcelona
Sound Design / Music Company
Supreme Music
Hamburg
E-Commerce & Fulfilment Agency
IDEAL ALPHA
Berlin
OOH-Agency
Concrete Candy
Dresden
LED Screen Production Agency
Elastique.
Cologne
Coding
Studio Farbraum
Cologne
Photo Postproduction
Blink Imaging
Munich
Merch Production
Textilmacher
Munich
Global Chief Creative Officer
Alex Schill
SERVICEPLAN GROUP
German Chief Creative Officer
Till Diestel
SERVICEPLAN GROUP
Managing Director
Andy Wyeth
SERVICEPLAN GERMANY
Managing Director
Anna Lee Sønnichsen
SERVICEPLAN GERMANY
Strategy Director / Project Lead Account Management
Nadia Leytes
SERVICEPLAN GERMANY
Creative Director Art
Sebastian Simon
SERVICEPLAN GERMANY
Senior Copy & Concept
Schakir Islamow
SERVICEPLAN GERMANY
Senior Art Direction
Daniel Azar
SERVICEPLAN GERMANY
Senior Art Direction
Rosario Brancato
SERVICEPLAN GERMANY
Art Direction
Marius Merkel
SERVICEPLAN GERMANY
Copy & Concept
Ann-Kathrin Schirpke
SERVICEPLAN GERMANY
Copy & Concept
Louisa Heuter
SERVICEPLAN GERMANY
Senior Account Management
Isabella Capodieci
SERVICEPLAN GERMANY
Account Management
Lilli Schmitz
SERVICEPLAN GERMANY
Executive Creative Director
Emilio Valverde
SERVICEPLAN SPAIN
Creative Director Video
Dennis Fritz
SERVICEPLAN GERMANY
Junior Motion Designer
Margarita Nikolajeva
SERVICEPLAN GERMANY
Senior Motion Designer
Klas Batschkus
SERVICEPLAN GERMANY
Junior Motion Designer
Michal Kuśmierz
SERVICEPLAN GERMANY
Art Director
Camille Nizet
SERVICEPLAN GERMANY
Art Director
Tanvi Phalak
SERVICEPLAN GERMANY
Art Director
Rohil Borole
SERVICEPLAN GERMANY
Art Director
Kai West Schlosser
SERVICEPLAN GERMANY
Copywriter
Shruthi Subramanian
SERVICEPLAN GERMANY
Copywriter
Javier Granados
SERVICEPLAN GERMANY
Executive Creative Director
Lorenz Langgartner
SERVICEPLAN GERMANY
Executive Creative Director
Franz Röppischer
SERVICEPLAN GERMANY
Global Head of Creative Operations
Sabine Gwinner
SERVICEPLAN GROUP
Junior Creative Operations Manager
Alexandra Grimm
SERVICEPLAN GROUP
Lead Corporate Communications
Birgit Koch
SERVICEPLAN GERMANY
Managing Partner
Alexander Nagel
SERVICEPLAN GERMANY
Print Production
Melanie Dienmann
SERVICEPLAN GERMANY
Print Production
Stefan Kriznjak
SERVICEPLAN GERMANY
Postproduction Producer
Regina Calix
SERVICEPLAN GERMANY
Editing
Katharina Nützel
SERVICEPLAN GERMANY
Editing
Martin Bierbaum
SERVICEPLAN GERMANY
Editing
Jan-Michel Magens
SERVICEPLAN GERMANY
Motion Design
Stefanie Fritzel
SERVICEPLAN GERMANY
Motion Design
Michael Diepold
SERVICEPLAN GERMANY
Motion Design
Jennifer Schulz
SERVICEPLAN GERMANY
Director
Lukas Tielke
Peoplegrapher
Director
Alexander Norek
Peoplegrapher
Photographer
Steve Marais
Photographer
Kyla Elaine
Executive Producer
Jack Gregory Donald
Peoplegrapher
Producer
Sina Lübke
Peoplegrapher
Production Manager & Post Producer
Rosa Bartels
Peoplegrapher
Unit Manager
Rebekka Zehner
Peoplegrapher
Production Assistant
Caio Salles Ackermann
Peoplegrapher
DOP & Grading
Niklas Lemburg
Peoplegrapher
B-Unit DOP
Stefan Schneiker
Peoplegrapher
Assistant Camera
Clemens Florack
Peoplegrapher
Assistant Camera
Darius Buesch
Peoplegrapher
Digi Op
Hilarius Riese
Peoplegrapher
Gaffer
Yannick Frotz
Peoplegrapher
Gaffer
Lars Elliger
Peoplegrapher
Gaffer
Christopher Rüttger
Peoplegrapher
Gaffer
Theo Weingarten
Peoplegrapher
Sound
Daria Somesan
Peoplegrapher
BTS
Daniel Morres
Peoplegrapher
Editor
Marcel Alves
Peoplegrapher
Online Artist
Justus Heinser
Peoplegrapher
AI Artist
Jacob Fletcher
Peoplegrapher
CGI Artist
Fabio Ziplies
Freelance
Creative Director Copy
Juan Christmann
Freelance
Designer
Kilian Kerner
Designer
Danny Reinke
Talent
Bill Kaulitz
Make Up
Natalie Franz
Hair
Patrick Gorra
Creative Director
Ingo Nahrwold
Developer
Chris Schrut
Ideal Alpha
Managing Director
Andre Wagemann
Ideal Alpha
Customer Success Manager
Alina Helbig
PLAN.NET GROUP
Project Management
Liz Hageman
PLAN.NET GROUP
Frontend & Design
Jonah Stefanovic
PLAN.NET GROUP
Tech Lead
Frank Richter
PLAN.NET GROUP
Product Owner
Bastian Falldorf
PLAN.NET GROUP
Unit Director
Sven Holldorf
PLAN.NET GROUP
Unit Director
Lukas Miggo
PLAN.NET GROUP
Partner Manager
Markus Merkwirth-Timm
Maxcluster
Partner Manager
Jan Ahlers
Maxcluster
UX und Visual Design
Kim Zeyen
PLAN.NET GROUP
Creative Lead
Janette Gerryts
PLAN.NET GROUP
UX und Visual Design
Erma Franca
PLAN.NET GROUP
Design
Thuy-Duyen Lea Lam
PLAN.NET GROUP
Account Management Digital
Angelina Stramka
PLAN.NET GROUP
UX und Visual Design
Mona Wilms
PLAN.NET GROUP
UX, Visual Design, QA-Audit
Jenny Phaka
PLAN.NET GROUP
UX und Visual Design
Rebekka Fleischer
PLAN.NET GROUP
Visual Design
Esther van Ammel
PLAN.NET GROUP
Performance Strategy
Daniel Hoffmann
Tacsy
Paid Social
Sarah Sponsheimer
Tacsy
Social Content Production
Lennart Schinke
Tacsy
Social Strategy
Joana Tsesmelès
Tacsy
Influencer Management
Rieke Nedderhoff
Tacsy
Channel & Community Management
Jana Gerlach
Tacsy
Chief Creative Officer
Maximilian Florian Schöngen
MEDIAPLUS GROUP
Director Creative Media & Awards
Sabrina Duchow
MEDIAPLUS GROUP
Manager Creative Media & Awards
Daniela Ibler
MEDIAPLUS GROUP
Senior Media Consultant & Creative Media Manager
Fabian Steiner
MEDIAPLUS GROUP
Senior Client Consultant & Director Creative Media
Lukas Pachoinig
MEDIAPLUS GROUP
Digital Media Manager & Designer
Sarah Wilson
MEDIAPLUS GROUP
Creative Director & Co-Founder
Andreas Schanzenbach
Concrete Candy
OOH Senior Producer
Martin Schmidt
Concrete Candy
OOH Senior Producer
Philipp Brückner
Concrete Candy
Managing Director
Eric Fischer
Concrete Candy
Head of Production SOOH
Shirzad Faramarzi
Concrete Candy
Project Management
Larissa Kyrion
Elastique.
Creative Direction
Andreas Schimmelpfennig
Elastique.
Concept & Art Direction
Ármin Ludl
Elastique.
Motion Design
Bennet Meyer
Elastique.
Founder & Creative Directress
Verònica Fuerte
Hey Studio
Project Manager
Clàudia Laporte
Hey Studio
Designer
Marina Nafría
Hey Studio
Motion Designer
Laia Ferran
Hey Studio
Creative Coding
Ioannnis Mihailidis
Studio Farbraum
Farm
Michael Stücke
Schäferei Stücke
Farm
Jochen Klinge
Schäferei Stücke
Artist
Imanuel Scheiko
Designer
Mark Krayenhoff van de Leur
Styling
Annoula Petrides
Hair & Make Up
Kita Liema
Art Dept
Emily Metzger
Consultant
Renato Lopes
ALL AWARDS
Consultant
Juan Christmann
ALL AWARDS
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