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Shortlist Award
Heinz Can't Unsee It
Kraft Heinz
United States
2025
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Entrant Company
Rethink
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Media
Category
Film
"Deadpool & Wolverine" is the biggest summer blockbuster of 2024. Starring two heroes who look just like ketchup & mustard. So HEINZ saw an opportunity to make sure no one can see Deadpool & Wolverine without thinking of HEINZ Ketchup & Mustard.
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