Shortlist
Award
The Shotline
Change The Ref & March For Our Lives
United States
2025
Share:
Akilah Dasilva Phone Call...Alex Teves Phone Call...Ethan Song Phone Call...Jaycee Webster Phone Call...Joaquin Oliver Phone Call...Kayla Shawn Phone Call...Mike Baughan Phone Call...Uzi Garcia Phone Call...Entrant Company
MullenLowe U.S.
Entry Type
Public Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Audio
Category
Specific Target Audience
Those most directly affected by gun violence in America, the victims killed in shootings, have lost their ability to speak out for change. So we devised a way to give their voices back. Using the latest innovations in AI technology, we re-created the voices of shooting victims from across the country, letting them call Congress themselves to demand reform.
These calls from shooting victims themselves were sent through our custom digital platform. Anyone in the country could—with just a few clicks—trigger the AI voices to call Congress, sharing stories of how they were killed, and demanding reform.
The Shotline drove 5.4B earned media impressions, a +46% increase in gun violence conversation, and a 278% increase in civic engagement with over 170K calls placed to Congress. The campaign was hailed by NPR as “a new frontier in politics” and by WSJ as “a new era for artificial intelligence” due to its radically innovative approach to gun reform advocacy. All with just $5,000.
Executions
Akilah Dasilva Phone Call
Specific Target Audience
Alex Teves Phone Call
Specific Target Audience
Ethan Song Phone Call
Specific Target Audience
Jaycee Webster Phone Call
Specific Target Audience
Joaquin Oliver Phone Call
Specific Target Audience
Kayla Shawn Phone Call
Specific Target Audience
Mike Baughan Phone Call
Specific Target Audience
Uzi Garcia Phone Call
Specific Target Audience
Credits
Advertising Agency
MullenLowe U.S.
New York
Advertising Agency
MullenLowe U.S.
New York
Agency Network
MullenLowe Group
Global
Holding Company
Interpublic Group
New York
Production Company
Edisen Tech
NEW YORK
Advertiser / Brand
Change The Ref
Parkland
Media Agency
Mediahub
NEW YORK
Advertiser / Brand
March For Our Lives
Parkland
Executive Creative Director
Tim Vaccarino
MullenLowe U.S.
Associate Creative Director, Social
Anne Love Feild
MullenLowe
Associate Creative Director
Tucker Stosic
MullenLowe
Associate Creative Director
Jack Loftus
Copywriter
Kieran Murray
MullenLowe
Copywriter
Annie Turner
MullenLowe
Copywriter
Nick Gonzales
MullenLowe
Head of Design
João Paz
MullenLowe U.S.
Associate Design Director
Gabe Guedelha
MullenLowe U.S.
Designer
Angela Sun
Senior Designer
Christian Meissner
MullenLowe
Senior Motion Designer
Jung Lee
MullenLowe
Strategy Director
Ellie Gogan-Tilstone
MullenLowe
Brand Strategist
Juanita Baquero Rey
MullenLowe
SVP, New Business Development
Courtney Calvert
MullenLowe
Senior Project Manager
Tori Stosic
MullenLowe
Head of Business Affairs
Kim Burns
MullenLowe U.S.
VP, Executive Content Producer
Aubrey Hayden
MullenLowe
SVP, Director of Editorial
Jessica Phearsome
MullenLowe
Executive Producer
Gillian Blain
MullenLowe U.S.
Producer
Briana Hemphill
MullenLowe
Executive Producer, Digital
Courtney Coyne
MullenLowe
VP, Head of Technology
Dave Lee
MullenLowe
Senior Developer
Paul Dornfeld
MullenLowe
Senior QA Specialist
Aaron Hachen
MullenLowe
Content Producer
Joe Piro
MullenLowe
Senior Editor/Shooter
Jake Stafford
MullenLowe
Editor
Rachel LaMantia
MullenLowe
Senior Animator
Ryan Dight
MullenLowe
SVP, Executive Director, Public Relations
Kelly Burke
MullenLowe
Account Supervisor, Media Relations
Chegge Ulli
MullenLowe
Social Strategist
Emma Laudano
MullenLowe
AI Creative Designer
Mirko Lempert
Edisen Tech
Sound Designer
Fredrik Lekman
Edisen Tech
Sound Designer
Niklas Lindh
Edisen Tech
Executive Producer
Jake Loonan
Edisen Tech
Global CEO
John Moore
MediaHub
Chief Executive Officer
Sean Corcoran
MediaHub
Chief Creative Officer
Laurel Boyd
MediaHub
SVP, Director of Media Innovations, R+D Lab
Jamie Dorfman
MediaHub
SVP, Creative Director, R+D Lab
Simeon Edmunds
MediaHub
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