Shortlist
Award
Smack For Heinz
Kraft Heinz
United States
2025
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Entrant Company
Rethink
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Out of Home
Category
Interactive/Experiential
Some restaurants refuse to serve Heinz Ketchup. But as 150 years of Heinz bottle smacking have shown, people will go to lengths to get the ketchup they love. So we built a smackable board that dispenses Heinz, and put it outside every restaurant that refuses to serve Heinz Ketchup.
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