Bronze
Award
Landfilla
MINI
South Africa
2025
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Entrant Company
VML South Africa
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Innovation
Category
Out of Home
Landfilla – Plastic waste filling potholes instead of landfills. This innovative solution addresses two significant issues in South Africa - deteriorating road conditions and the growing landfill crisis. Bringing fun back to driving on South Africa’s roads.
Credits
Advertising Agency
VML South Africa
Johannesburg
Brand
MINI
Johannesburg
Advertising Agency
VML South Africa
Johannesburg
Agency Network
VML
Kansas City
Holding Company
WPP
London
Production Company
CRDC Global
Cape Town
Executive Creative Director
Theo Ferreira
VML
Head of MINI South Africa
Carmen Myles
MINI
Head of Marketing
Lelethu Ndlungwane
MINI
Creative Director
Neil Meyer
VML
Client Lead
Jacqui Teixeira
VML
Art Director
Jessica Wright
VML
Art Director
Bianca Rudolph
VML
Copywriter
Caitlin Wellbeloved
VML
Copywriter
Caitlin Cloete
VML
Editor
Alison Coulter
VML
Art Director
Hanro Manefeldt
VML
Producer
Lee-Ann Booysens
VML
Awards Manager
Thembakazi Masiza
VML
Chief Creative Officer
Fran Luckin
VML
Managing Director
Michael Oelschig
VML
Chief Strategy Officer
Parusha Partab
VML
Chief Executive Officer
Jarred Cinman
VML
Managing Director
Chantal Brunette
VML
Global Chief Creative Officer
Bas Korsten
VML
Chief Creative Officer
Jaime Mandelbaum
VML
Chief Creative Officer
Rafael Pitanguy
VML
Global Chief Creative Officer
Debbi Vandeven
VML
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