[World’s First Film Shot by a Car] In an era of ad skepticism where people avoid advertisements at all costs, Hyundai Motor Company broke away from advertising norms. Instead, it focused on creating entertainment content that consumers could willingly experience and enjoy. 「Night Fishing」 is a short film shot entirely using 7 IONIQ car cameras. It was officially screened nationwide with a revolutionary $1 ticket for its 13-minute runtime. Consumers, drawn to its high quality, gladly paid to watch the ad in theaters. The resulting buzz not only generated unprecedented PR success but also significantly boosted IONIQ's brand preference.