Lightbox
Gold Award
Night Fishing
Hyundai Motor Company
South Korea
2025
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Execution Video
Entrant Company
INNOCEAN
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Film-Scripted
[World’s First Film Shot by a Car] In an era of ad skepticism where people avoid advertisements at all costs, Hyundai Motor Company broke away from advertising norms. Instead, it focused on creating entertainment content that consumers could willingly experience and enjoy. 「Night Fishing」 is a short film shot entirely using 7 IONIQ car cameras. It was officially screened nationwide with a revolutionary $1 ticket for its 13-minute runtime. Consumers, drawn to its high quality, gladly paid to watch the ad in theaters. The resulting buzz not only generated unprecedented PR success but also significantly boosted IONIQ's brand preference.
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