Hyundai Motor Company: Night Fishing

Grand Award

Night Fishing

Hyundai Motor Company

South Korea

2025

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Entrant Company

INNOCEAN

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Branded Entertainment & Content

Category

Film-Scripted

[World’s First Film Shot by a Car] In an era of ad skepticism where people avoid advertisements at all costs, Hyundai Motor Company broke away from advertising norms. Instead, it focused on creating entertainment content that consumers could willingly experience and enjoy. 「Night Fishing」 is a short film shot entirely using 7 IONIQ car cameras. It was officially screened nationwide with a revolutionary $1 ticket for its 13-minute runtime. Consumers, drawn to its high quality, gladly paid to watch the ad in theaters. The resulting buzz not only generated unprecedented PR success but also significantly boosted IONIQ's brand preference.

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Credits

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