When you think of Spotify ads, what comes to mind? Ads in between songs? During podcasts? It’s safe to say that video ads aren’t your first thought. And that has consequences for our ad revenue. Media planners bucket us as an audio-only platform, an incremental element in the larger media plan. So, to make Spotify’s video ad offerings unforgettable, we hacked the most analytical part of the media planning experience: the RFP spreadsheet. We created Spreadbeats, the first-ever music video coded inside an Excel spreadsheet. Millions of data points transformed into a stunning music video, proving that Spotify’s video ads can break through the best.