Hyundai Motor Company: Night Fishing

Shortlist Award

Night Fishing

Hyundai Motor Company

South Korea

2025

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Entrant Company

INNOCEAN

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Branded Entertainment & Content

Category

Partnerships/Co-Creation

[Win-Win Partnership: Hyundai’s 13-Minute Branded Content Revives Theaters] Hyundai Motor Company, aiming to offer consumers an immersive experience, partnered with CGV, which was searching for ways to draw audiences back to empty theaters after the pandemic. Together, they created a win-win strategy for the release of 「Night Fishing」, the world's first film shot entirely using 7 IONIQ car cameras, which was screened in theaters nationwide for just $1, placing the 13-minute short film between feature film screenings. This marked the first time a branded film had been officially released through a formal classification process. 「Night Fishing」, a high-quality short film offering top-tier visuals and sound, quickly became a hit, ranking No. 1 in audience occupancy rate and surpassing prominent commercial films. The film also generated consumer interest, achieving the best brand preference for the IONIQ. Furthermore, one out of three of the audience who came to watch 「Night Fishing」 stayed to watch additional feature films, helping audiences return and reviving the theaters.

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Credits

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