Over the past few years, people have gone crazy for the Bikercore aesthetic. Worn by all celebrities. The hype of the « Biker Jacket », the « Racing jacket » and the « Motorcycle jacket » is real. Honda was everywhere on TikTok, Instagram, Vinted alongside to Chanel and Balenciaga. Everybody was talking about us as a fashion brand. It was time to own it, and remember the world that “we also do motorcycles”. The idea for this campaign was to use the fame of the Honda biker jacket trend on social media to connect with a highly strategic audience (youngsters and female, both massively entering the French motorcycle market), and to increase the brand’s affinity and consideration amongst them. We wanted to launch the campaign for the opening of Paris fashion week. But we still needed the craft and legitimacy to co-exist with the high end fashion brands and be noticed in such a dense and crafty environment. We created diptych with at the left side a fashion fan with a trendy Honda jacket, symbol of empowerment, and at right an iconic motorcycle as a perfect accessories match, who come with a QR code sending people from show directly to our product page. We also adopted the fashion brand position with our Instagram account, posting our campaign with fashion influencers, and unfollowed all our dedicated motorcycle accounts to follow only the fashion sphere. The Honda motorcycle website visits increased by 34% and Honda’s image became more inclusive than ever. Connecting two Honda fandoms to finally tall as one. At the end two social media community become one.