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Bronze Award
The Shameless Pad
Kimberly Clark / Intimus
Brazil
2025
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Execution Video
Entrant Company
FCB Brasil
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Media
Category
Partnerships & Collaboration
Seven out of 10 girls do not exercise while on their periods – and 1 in 2 of them ultimately quit sports forever. The main reason? Period shame. To fight period shame, Intimus sponsored professional athletes competing while on their periods. By turning shame into pride, we sent a message of support to girls everywhere.
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