Gold
Award
What the fast!
Krungsri First Choice
Thailand
2025
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What the fast! : Girlfriend...
What the fast! : Daughter ...
What the fast! : Boss...Entrant Company
Leo Thailand
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Film
Category
30 Seconds and Under
The campaign consists of three 15-second films about life scenarios that are typically difficult, drawn-out, and complex—like making up with a loved one, asking a father for permission to travel with a partner, and confronting a boss.
When juxtaposed with the swift and straightforward service of Krungsri First Choice, these scenarios are resolved swiftly – in seconds – highlighting the brand's core message of simplicity and speed, while resonating with people’s desire for a hassle-free life.
Executions
What the fast! : Girlfriend
30 Seconds and Under
What the fast! : Daughter
30 Seconds and Under
What the fast! : Boss
30 Seconds and Under
Credits
Advertising Agency
Leo Thailand
Bangkok
Advertiser / Brand
Krungsri First Choice
Bangkok
Advertising Agency
Leo Thailand
Bangkok
Agency
THE LEO BURNETT GROUP THAILAND
BANGKOK
Agency
Publicis Groupe
Bangkok
Production Company
FACTORY01 Co.,Ltd.
Bangkok
Post Production Company
thequietlab
BANGKOK
Sound Design Company
Mellow tunes
BANGKOK
Chief Creative Officer
Prasert Vijitpawan
Leo Thailand
Chief Executive Officer
Thipayachand Hasdin
Leo Thailand
General Manager
Sureeporn Kulchotehirun
Leo Thailand
Account Executive
Rathawan Sukanake
Leo Thailand
Account Executive
Pattra Ketsamathi
Leo Thailand
Producer
Rungrudee Chinpratan
Leo Thailand
Executive Creative Director
Thiti Boonkerd
Leo Thailand
Copywriter
Prasert Vijitpawan
Leo Thailand
Creative Director
Theetasak Dangrojana
Leo Thailand
Art Director
Arnon Jearanaisilp
Leo Thailand
Copywriter
Norawit Saratsamith
Leo Thailand
Copywriter
Shanya Jiwachotkamjorn
Leo Thailand
Public Relations Director
Doungjai Sawasdee Moyon
Leo Thailand
Project Manager
Puree Preyaprawat
Leo Thailand
Project Manager
Kanyanat Daewilor
Leo Thailand
Awards Show Coordinator
Pasittha Chantarawong
Leo Thailand
Director
Wuthisak Anarnkaporn
FACTORY01 Co.,Ltd.
Production Manager
Mattanee Uajarernsup
FACTORY01 Co.,Ltd.
Production Manager
Chaninart Chuehom
FACTORY01 Co.,Ltd.
Executive Producer
Rungtawan Nanthasaen
FACTORY01 Co.,Ltd.
Producer
Wipawee Khirirat
FACTORY01 Co.,Ltd.
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