Silver
Award
Motorola Deep Connect
Motorola
India
2025
Share:
Entrant Company
Dentsu Creative
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Audio
Category
Specific Target Audience
India’s 330k+ coal miners work deep underground in the darkness for over 10 hours a day. Within these dangerous subterrains, they are completely isolated and disconnected from their loved ones as mobile phones are prohibited in the mines for safety reasons. In an age when connectivity is considered a basic human right, families of this forgotten lot live through the torture of being in the dark about their well-being every single day.
Motorola Deep Connect is an innovative solution developed by Motorola and executed by Dentsu Creative India. The technology utilizes miners' existing communication infrastructure - walkie-talkies, and converts radio signals into voice calls, enabling them to connect with their families back home through smartphones. A custom module installed at the surface of coal mines makes this two-way communication possible. Designed to be both affordable and scalable, and supported by a multi-lingual app, Motorola Deep Connect is truly designed for India.
Credits
Creative Agency
Dentsu Creative
Gurugram
Brand
Motorola
Gurugram
Creative Agency
Dentsu Creative
Gurugram
Creative Agency
Dentsu Creative
Gurugram
Creative Agency
Dentsu Creative
Gurugram
Production Company
Useful Garbage Creations
Mumbai
Production Company
Morphedo Technologies
Noida
Advertising Agency
Dentsu Creative
Lisbon
Chief Creative Officer - Innovation
Gurbaksh Singh
Dentsu Creative
Chief Marketing Officer
Shivam Ranjan
Motorola
Chief Executive Officer
Amit Wadhwa
Dentsu Creative
President
Indrajeet Mookherjee
Dentsu Creative
Chief Creative Officer - Iberia
Lourenco Thomaz
Dentsu Creative
Chief Creative Officer
Surjo Dutt
Dentsu Creative
Chief Strategy Officer
Sumeer Mathur
Dentsu Creative
Associate Vice President - Production
Rakesh Bairwa
Dentsu Creative
Group Creative Director
Shray Chawla
Dentsu Creative
Group Creative Director
Ashton Rodricks
Dentsu Creative
National Head - Post Production
Sahil Chauhan
Dentsu Creative
Senior AD OPS Manager
Rahul Kumar
Dentsu Creative
Senior Creative Director
Akshit VS
Dentsu Creative
Director
Chitiz Shandilya
Dentsu Creative
Strategist
Punit Singh
Dentsu Creative
Vice President - Strategy
Ashit Chakravarty
Dentsu Creative
Senior Vice President - Production
Taj Ali Naqvi
Dentsu Creative
Managing Director
Ujjwal Anand
Dentsu Creative
Senior Account Manager
Kathakali Chatterjee
Dentsu Creative
Vice President - Account Management
Chetan Walia
Dentsu Creative
Executive Creative Director
Sudhir Das
Dentsu Creative
Technology Team
Pushpendra Kumar Rawat
Dentsu Creative
Associate Creative Director
Shivani Shintre
Dentsu Creative
Creative Director
Prateek Varma
Dentsu Creative
Associate Creative Director
Shubhankar Ghosh
Dentsu Creative
Senior Art Director
Pratik Purohit
Dentsu Creative
Group Head - Art
Gautam Jangra
Dentsu Creative
Senior Art Director
Soheil K G
Dentsu Creative
Associate Group Head - Art
Khadeer Ahmed
Dentsu Creative
Group Account Director
Anurag Pandey
Dentsu Creative
Senior Manager - Corporate Communications
Alifiya Hirani
Dentsu Creative
President - Public Relations
Sanjeev Anand
Dentsu Creative
Senior Director
Sulakshana Mehrotra
Dentsu Creative
Associate Director
Ananyaa Banerjee
Dentsu Creative
Media Outreach Team
Prachi Kabhtiyal
Dentsu Creative
Senior Executive - Public Relations
Kanika Parashar
Dentsu Creative
Media Outreach Team
Ayush S Sengupta
Dentsu Creative
Associate Group Head - Motion Graphics
Gaurav Pawar
Dentsu Creative
Creative - Copy Team
Arundhati Srinath
Dentsu Creative
Group Head - Art
Parag Aswal
Dentsu Creative
Creative - Copy Team
Mohammed Zishan
Dentsu Creative
Technology Partner
Mohit Rawat
Executive Creative Director
Ivo Purvis
Dentsu Creative
Copywriter
Nuno Leal
Dentsu Creative
Art Director
Pedro Martoli
Dentsu Creative
Client Manager
Inês Pinhão
Dentsu Creative
Motion Graphics Designer
Renato Porfirio
Dentsu Creative
Designer
José Barreiro
Dentsu Creative
Motion Graphics Head
Miguel Reis
Dentsu Creative
Director of Creative Excellence and Practice Development
Paola Motka
Dentsu Creative
Global Practice Creative Excellence Lead
Jayme Blasko
Dentsu Creative
Technology Team
Sushil Baranwal
Morphedo Technologies
Project Manager
Milan Bhatnagar
Morphedo Technologies
Technology Team
Prashant Kumar Rai
Morphedo Technologies
Technology Team
Harshit Arora
Morphedo Technologies
Project Coordinator
Varsha Dixit
Morphedo Technologies
Technology Team
C Kirubakaran
Morphedo Technologies
Technology Team
Soumya Ranjan Nayak
Morphedo Technologies
Technology Team
Hitesh
Morphedo Technologies
Technology Team
Arun Kumar
Morphedo Technologies
Technology Team
Jeetu Kumar
Morphedo Technologies
Technology Team
Aman Singh
Morphedo Technologies
Technology Team
Farman Ahmad
Morphedo Technologies
Production Team
Chandra Mani
Useful Garbage Creations
Production Team
Amit Mishra
Useful Garbage Creations
Project Coordinator
Manish Rawat
Useful Garbage Creations
Production Team
Rohin Raveedran
Useful Garbage Creations
Production Team
Sritoma Karmakar
Useful Garbage Creations
Production Team
Shahin Ezaz Ansari
Useful Garbage Creations
Production Team
Sunil Kumar Ram
Useful Garbage Creations
Production Team
Govinda Ram
Useful Garbage Creations
Production Team
Satbir Mandal
Useful Garbage Creations
Production Team
Akshat Aman
Useful Garbage Creations
Music Production Team
Aanand Bajpai
Useful Garbage Creations
Music Production Team
Tommy Moterio
Useful Garbage Creations
Post Production Team
Arvin Maden
Useful Garbage Creations
Post Production Team
Suneeth Vijayan
Useful Garbage Creations
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Hussain Khan
Useful Garbage Creations
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Suyash Ragji
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Uttam Maykar
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Hiru Mondal
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Biswanath Halder
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Prasenjit Paul
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Agnik Bhagat
Useful Garbage Creations
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Somnath Ghosh
Useful Garbage Creations
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Sudarshan Nayak
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Pankaj Sahu
Useful Garbage Creations
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Anshu Chaurasia
Useful Garbage Creations
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Manish Yadav
Useful Garbage Creations
Post Production Team
Shivnarayan Kumar Pandit
Useful Garbage Creations
Post Production Team
Ziyaul Ansari
Useful Garbage Creations
Post Production Team
Veeru Kr Singh
Useful Garbage Creations
Post Production Team
Abhishek Kumar
Useful Garbage Creations
Post Production Team
Ganesh Yadav
Useful Garbage Creations
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