Showcasing a wide range of home products in an ad is as tricky as pulling off a heist, so the brand decided to foil one instead. The film follows three burglars attempting to rob a seemingly ordinary house. As they search for valuable items, a series of eerie events occur as housewares—including lampshades, bed frames, dining furniture, and light bulbs—begin to multiply to an overwhelming gamut of models, causing the heist to spiral out of control. RESULTS: • 64M views • 200% spike in online brand mentions and conversations • 63.22% increase in online sales vs. the same period in 2023 • 221% increase in online sales post-campaign • The campaign marked the brand’s highest online sales in 2 years