Gold
Award
Recycle Me
The Coca-Cola Company
United States
2025
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Twisted...
Squashed...
Pressed...Entrant Company
Ogilvy
Entry Type
Product/Service
Launch Country
Argentina
Program
Clio Awards 2025
Medium Type
Professional
Medium
Print & Out of Home Craft
Category
Art Direction
Coca-Cola aims to recycle a bottle or can for each one they sell by 2030. The Coca-Cola logo is recognized by 94% of the world’s population. The objective was to use the brand’s famous identity to telegraph the importance of recycling in the most impactful way. So, we decided to break our very strict brand guidelines and crush Coca-Cola’s iconic logo to inspire people to recycle every single can.
Executions
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